The business of fashion Case Study Example | Topics and Well Written Essays - 2500 words

The business of fashion - Case Study Example But fashion is not only associated to women always! In ancient times of Cleopatra, Scissors always wore clothes that were royal, expensive, stylistic, attractive and special. At the same Egyptian soil, the Pharaohs were never behind. The great Biblical Character of Moses, if taken as an Egyptian Prince, was always a portrayed, in tales and later in movies, in a charismatic outfit. While in the Western part of the globe, the Greeks and Romans not only marked high standards in Art, Architecture, and Warfare, but their unique and intricate concepts of a perfect and godlike human body, especially of males, supported the appealing army uniforms and court-wears. These ancient models are still the greatest sources of inspiration for modern day fashion designers and the origins of the evolved form of cultural trends prevailed through continents from Australia to America and from Asia to Africa. River Island is a UK based modern brand, spread over continents if not over centuries. It deals with everyday life in different ethnicities with diversity in cultures. It also considers the popular demands of its customers though this brand is wise enough to consider all aspects of cultural influences. Cultural influences are stronger when we consider the economic aspect of the fashion industry. Business needs market where it can present fresh ideas and products in every new day. Although in this global age, acculturation is very much on. But even then there are many cultural aspects that can instigate or impede certain trends. A colourful bikini is a great fashion market item in Western or secular and modern cultures, but it is almost a taboo in some rigid and fundamental areas. Contrary to that, a veil is popular in fundamental countries, but has no market in secular or modern world. However, so many fashion articles could get the status of cross-cultural ambition. Especially in ornaments, there is not much difference across the globe with exception of little diversity in shape, material and style. Earrings, bracelets, pendants, bangles and rings are always, and everywhere, in fashion since ages having big market scope in all societies and cultures. On the individual level, fashion is not just a simple word or an uncomplicated attitude, or even an overwhelming desire. Fashion is a multifarious dogma that can influence an individual in many ways. "As process it is [fashion] sustained through some complex amalgamation of inspiration, imitation and institutionalization, all of which seem necessary, even though the nature and degree of their fusion is, as we can infer from fashion history, quite variable." (Davis 123) Therefore, the multifaceted incorporation of fashion, where force an individual at the same time, it also institutionalise itself on many grounds. This institutionalisation is not only at the academic level, but due to its capacity of holding an individual, society, or even the whole world has created a huge market for investors. River Island, at the marketing end, developed

Leadership of Richard Branson Research Paper Example | Topics and Well Written Essays - 1500 words

Leadership of Richard Branson - Research Paper Example In total, there are over 60 companies operating under the Virgin brand name with the most recent being Virgin Galactic that was created in September 2004. Virgin Galactic illustrates Branson’s high-risk appetite where he signed a 21 million dollars deal that would see the company carry out space tourism. Primarily, the Virgin Group operates in three main areas lifestyle, entertainment and travel where Branson has been cited as saying that his business model has been found on starting businesses in new countries and markets as opposed to expanding the current businesses as this affords him a global presence. Notably also, the coming up of the business name Virgin where one of Branson’s associates stated that this signified their commercial innocence as every business they got into they were a virgin (Pfister & Tierney, 2008). In the 1970s, Richard Branson came up with principles that have long since defined the Virgin Group as they are its brand values; these are value for money, good quality, innovation, competitively challenging and fun. There being over 200 firms and foundations, the Virgin Group is not a single object but a congeries of firms and institutes that are mostly based in the United Kingdom. A distinguishing characteristic of the Virgin Group is the fact that the companies are all run separately and the only thing connecting them is finance and the brand name. Prior to being listed in the stock exchange in 1986, the Virgin Group was privately managed. This corporate structure, however, was not prosperous and as such it was made private again and this saw the market crash in 1987. Thereafter, Branson and other shareholders bought back all the shares at their original price of offer. In the subsequent years, Branson got into business ventures where customers were underserved and the Virgin br and name was only given to companies that had certain characteristics- innovation or high quality. The Virgin